Siegfried Vogele – Handbook of Direct Mail

An introduction to direct marketing, this book reflects the author’s own dialogue method of direct communications. Following background information on sales correspondence File Size: 21.01 MB

Siegfried Vogele – Handbook of Direct Mail

An introduction to direct marketing, this book reflects the author’s own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards

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