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How to Convert White Space into Advertising That Sells by Clyde Bedell
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HERE’S WHAT YOU GET . . . Below is the outline of your core training of “How to Convert White Space into Advertising That Sells” You’ll enjoy each module as a high quality digitally reproduced PDF download. You’ll be able to use Adobe’s robust browser to, read every printed word, zoom in and out of each ad and study each of over 394 illustration ad examples. You can take these lessons with you on the go. You can read them from your smart phone, home computer or lap top. You can listen to the audio interview segment I conducted with Barrie Bedell nine years ago. There is no man alive today to share the great and rich history of one of the world’s greatest advertising experts. Barrie, the son knew his father best and you can listen to him share the story on your computer, iPhone or mp3 player. Or you can read the word for word printable PDF transcripts of the interview with Barrie because these are made available too with your training. Now you’ll own all the tools and training you need to Convert White Space into Advertising That Sells. Look at what you get for only $597. (A fraction of what you would pay for one tiny ad!) Don’t wait another minute. It’s taken me close to a decade of keeping in contact with Barrie to finally convince him to let me offer this to you for such a ridiculously low price in readable downloadable PDF form. Compared to the huge printed course it’s so much more conducive for the study of your advertising craft. And I know you’ll appreciate the time and investment in getting this training published in this manner. OVERVIEW 5 Part Audio MP3 Interview With Barrie Bedell About His Father Clyde Bedell YOU’LL WANT TO LISTEN TO THIS FIRST – – – 162-minute audio with 61-page transcript For the full description of each interview and bonuses 1. Module One – THE ADVERTISING JOB – 16 pp. of which 8 are type–8 are illustrations, ads, cases. CD For the full description of each interview c 2. Module Two – SIX FOUNDATION TRUTHS -PART 2.SIX FOUNDATION TRUTHS 16 pp. of which 7 are type–9 are illustrations, ads, cases. For the full description of each interview 3. Module Three – RAW MATERIALS OF ALL GOOD SELLING 16 pp. of which 7 are type–9 are illustrations, ads, cases. For the full description of each interview 4. Module Four – THE GREAT PROVEN HEADLINE INGREDIENTS -16 pp. of which 8 are type–8 are illustrations, ads, cases. For the full description of each interview 5. Module Five – BODY COPY – WHERE THE SELLING GETS DONE A. Whetting & Sharpening Desire -16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases. For the full description of each interview 6. Module Six – BODY COPY WHERE THE SELLING GETS DONE A. Carrying Conviction B. Being Believed 16pp. of which 6 are type–10 are illustrations, ads, cases. For the full description of each interview 7. Module Seven – BODY COPY WHERE THE SELLING GETS DONE C. Asking for Action & Business 16 pp. of which 7 are type–9 are illustrations, ads, cases. For the full description of each interview 8. Module Eight – WRITE FOR EASY READING -16 pp. of which 6 are type–10 are illustrations, ads, cases. For the full description of each interview 9. Module Nine – COMMUNICATING THROUGH LAYOUT AND TYPE (1). -16 pp. of which 6 are type–10 are illustrations, ads, cases. For the full description of each interview 10. Module Ten – COMMUNICATING THROUGH LAYOUT AND TYPE (2). 16 pp. of which 6 are type–10 are illustrations, ads, cases. For the full description of each interview 11. Module Eleven – COMMUNICATING THROUGH LAYOUT AND TYPE 3. 16 pp. of which 4 are type–12 are illustrations, ads, cases. For the full description of each interview 12. Module Twelve – FOLLOW-THROUGH. In-Store efforts that Supports Ads and Increases Sales and Profits -16 pp. of inter-mixed type, illustrations, and ads. For the full description of each interview 13. Module Thirteen – STANDARDS, RULES, MINIMUM CHECK LISTS and How to Use Them 16 pp. of which 10 are type–6 are illustrations, ads, cases. For the full description of each interview 14-15. Module Fourteen – CONCLUSIONS, SELF-TESTER INDEX -32 pp. of which 9 are type instruction and information. 22 are illustrations, data, tests, and miscellaneous. For the full description of each interview Bonus #1 – How to Write Advertising That Sells Book – 2nd Ed PDF This is the same book selling on Amazon prices ranging from $80 to over $1200 539-page document For the full description HERE’S WHAT “HOW TO CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS” WILL DO FOR YOU Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community. You will learn how you can make your advertising sell and bring you more money for less cost, consistently. And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising. These results were compiled and revealed in a system that takes you step-by-step from how to think about advertising before you even start the ad, right down to the final pitch to get the money. Although there are many other useful advertising books and training, nowhere else is there an entire proven, tested system laid out for you step-by-step that will enable you to turn what would typically be an advertising expense into a money generating annuity to pay you over and over. Download and study all fifteen (15) modules of How to Convert White Space into Advertising That Sells. Listen to the five-part bonus interview I recorded with Barrie Bedell. Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells published by McGraw-Hill. And Imagine cutting your actual cost of advertising in half or more— by doubling your response rates. Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service. This course will teach you exactly how to make your ads accomplish all this and a great deal more. And now it’s yours for only $597 without any ongoing payments. Way less than a fraction of what one typical ad cost, Amazing! A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns. AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click). AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly. BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS. Amazingly, all for less than you pay for a single small ad! Act boldly! ORDER NOW! HERE’S HOW
The second your order is confirmed, PayPal will re-direct you to a page with a yellow button that when clicked will take you to your download page. You’ll quickly own a time tested, perfected and practical advertising system proven to slash costs, multiply results and optimize profits for any business, product service or profession. After your order is placed you will see the image below. Then simply click on that button to access your downloads. I’ll also send you your download links to the PayPal e-mail address you used when you placed your order by e-mail. Your Order Is Private and Secure You should know this order page is secured by powerful 128-bit encryption – Every transaction is heavily guarded behind next-level encryption. If something seems suspicious, PayPal security specialists are immediately on it to help protect you from fraudulent transactions. And remember, we never ask for any sensitive information from you in an email. This means your information will be safe and secure. However, if you prefer to place your another way, feel free to call or text 858-692-9461. If you have any questions text or call me on my cell phone at 858-692-9461. Sincerely, Your Clyde Bedell’s How to Convert WHITE SPACE into ADVERTISING THAT SELLS Descriptions Are Below You’ll be able to immediately download everything below once you order OVERVIEW – 6 Part Intensive Interview with C. Barrie Bedell, Son Of The Great Advertising Genius Clyde Bedell. I had the lucky fortune of interviewing the son of this great advertising genius. And oh what and interview it is. You will get a detailed and personal account of the history of this great Advertising legend. Hearing the story from the man who loved him most brings Clyde back alive for you to learn from. The first name recorded in the National Retail Advertising Hall of Fame was Clyde Bedell’s. Among six nationally known nominees he was given 65 percent of all 2000 votes cast from sales and promotion executives. Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930’s and 40’s. He taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: “all good selling is serving”. In his first advertising agency job Clyde raised by mail about $50,000 among the nation’s osteopaths — over 75 years ago! He sold the Curtis Publishing Company on accepting the only advertising they have ever run on any system of therapeutics — a series of half pages in the Saturday Evening Post. Additionally, Clyde wrote the ads, too. He was 22 at the time. You won’t find this interview anywhere but here. Highly effective advertising is a dying art and these five recordings have preserved some of the long time secrets of the trade from one of it’s all-time best. – 162-minute audio with 61-page transcript Next Are The PDF Modules Of The 15 Part “How to Convert WHITE SPACE into ADVERTISING THAT SELLS” Course.
-16 pp. of which 8 are type–8 are illustrations, ads, case histories. In module one, The Advertising Job, you’ll . . . ● Discover the hard truth behind great selling and the 3 MINIMUM REQUIREMENTS every ad you run should meet ● The biggest (and easiest) secret three ways to sell something ● The pure shock of the Marshall Field ad designed to discourage reading ● You’ll understand the secret psychology behind this Frigidaire ad that frustrated manufacturer– until responses start rolling in! ● Spot the outrageous difference between LAZY ads and ads that WORK ● An almost fool-proof way to know how much to spend on your advertising ● The Little Dress Ad and the thrilling secret how it sold 21 times space cost! ● What you need to know about “complete selling” and how this old school drapery ad will drive the message home. (p. 14) ● Demystifying the truth about how one store sells more fishing lures with one tiny ad than most retailers can sell with full-page spreads. ● A key strategy revealed by the contrast of the Sloane ad (on p. 12) with the less expensive, hard-working Horton ad on (p. 15) ● An example of excellent copy in the “LAST CHANCE” ad on (p. 15) and what made it sell its head off. 16 pp. plus 51 ads of which 7 are type–9 are illustrations, ads and case studies. ● The truth about SELLING and SERVING CONSTANTLY remind yourself that all good selling is SERVING 3. Module Three – THE RAW MATERIALS OF ALL GOOD SELLING 16 pp. of which 7 are type–9 are illustrations, ads, cases. In this module, you’ll learn how to dig these essential (raw) materials out of your product/service and put them to work for you. ● HOW can such weak advertising as Cadillac’s (p. 2), be justified economically? Read the copy for Ad #76 and see one of the best classified ads ever run. ● MOVEMENT! Advertising should propel action – not hitchhike. See how to spice things up. 4. Module Four – THE GREAT HEADLINE INGREDIENTS -16 pp. of which 8 are type–8 are illustrations, ads, cases. The headline is the 2nd most important part of your ad • Does your headline have a concealed message? This Module will help you write headlines that jump off the page and grab your prospects before they have a chance to get distracted. Whether you PAY for ads or CREATE them you should know these 5 headline ingredients plus the 12 rules for strengthening your headlines. ● The ugly truth why countless dollars are wasted by ad creators who believe “everyone” reads an ad with a concealed or obscure message (if you confuse, you lose!) ● The only way to create a great business, web site or retail store name. 5. Module Five – BODY COPY – WHERE THE SELLING GETS DONE A. Whetting & Sharpening Desire -16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases. Once you have captured attention, this is the beginning of how to convert prospects to your offer. In this modele you’ll learn how to sharpen and whet desire for your product or service • The AIDCA formula and it’s impact on your message • Four major selling rules you don’t want to forget • Ads for watches, furs, lipstick, auto repairs, TV’s and crabgrass killer. What were the results? How to improve them! ● See how running weak ads can be only 5, 15, or 20% as good at “selling” as a single store and yet they still come out all right. ● Your aim is to be effective rather than “creative.” 6. Module Six – BODY COPY WHERE THE SELLING GETS DONE Carrying Conviction B. Being Believed -16pp. of which 6 are type–10 are illustrations, ads, cases. How to carry maximum conviction and have your message believed. The 7-fold-Problem your ad faces and how to conquer it. Four more selling rules that you must abide by or suffer financial loss. More ads analyzed for their effectiveness, plus case histories. ● Read the VITAL point on p.1 of cover: If the message in an ad doesn’t translate the item advertised into real value at the price, the ad isn’t good – and FEW ads ARE good. ● No excuses! You can get a rich and varied advertising education anywhere – And this one is universally proved and applicable. Make the most of it! 7. Module Seven – BODY COPY WHERE THE SELLING GETS DONE C. Module Seven Asking for Action & Business 16 pp. of which 7 are type–9 are illustrations, ads, cases. 7-vital-rules for ad-writing • How many syllables per 100 words should your ad contain? •What approach can you take to sell something everyone is tired of hearing about? • Don’t create or pay for ads that do not follow the directives of this section. ● If an executive who pays for advertising grasps the fateful truths in this PART, he won’t have any patience for wishy-washy ads which wind up indifferent in the mind of the reader. ● Ad creators who bask in unearned glory – simply because their stores are popular – might well study p. 14. 8. Module Eight – WRITE FOR EASY READING 16 pp. of which 6 are type–10 are illustrations, ads, cases. This can make the difference between the life or death of your ad: ● DON’T create ads and don’t pay for ads with hard-to-read copy. ● Study these rules for writing and you’ll produce “easy reading.” 9. Module Nine – COMMUNICATING THROUGH LAYOUT AND TYPE 1. – 16 pp. of which 6 are type–10 are illustrations, ads, cases. No matter what you say in your ad, if you don’t create an ad for maximum readership you will not get maximum readership! The wrong layout will kill readership and thus your response. This section tells you how to lay out your ad for maximum readership: ● SEE how most advertising people as simply playing with their employers’ $$$ (p. 2) ● What a pity to get a reader’s attention, then DO NOTHING WITH IT… here’s how to fix it. ● You’d think the Macy shoe ad (p. 5), was created by people determined on destroying the business – How would you easily double this ad’s readership? 10. Module Ten – COMMUNICATING THROUGH LAYOUT AND TYPE 2. – 16 pp. of which 6 are type–10 are illustrations, ads and case studies. ● The 2 simple questions on this cover should help ad creators and those who pay for advertising AVOID many of advertising’s most common errors 11. Module Eleven – COMMUNICATING THROUGH LAYOUT AND TYPE 3. 16 pp. of which 4 are type–12 are illustrations ads cases. ● Stop stealing from yourself! Find out why an ad creator who gets half the response he should really be getting from an ad, is actually doubling space cost for his employer, and why you could argue this is a mild form of theft. ● Weak components, weak ad! It is not enough to say “they are is good”, or “the arrangement is neat” because an ad is a composite of all its component parts – One or two good features cannot save it. 12. Module Twelve – FOLLOW-THROUGH In-Store effort that Supports Ads and Increases Sales and Profits – 16 pp. of inter-mixed type, illustrations, and ads. In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket. ● As a consumer – WHICH of these ads would you prefer to try to get information from? Consider the ads on p.12 and try to decide which one pulled a higher response: left or right? ● Does your advertising conform to the TRUTH that “ALL GOOD SELLING IS SERVING”, as well as the advertising in this PART? ● The PROOF is in the pudding – An Executive or Ad Creator who UNDERSTANDS FOLLOW-THROUGH is unlikely to neglect it once he has experienced its real worth. 13. Module Thirteen – STANDARDS . RULES . MINIMUM CHECK LISTS And How to Use Them 16 pp. of which 10 are type–6 are illustrations, ads, cases. In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket. ● HERE is a gold mine for the executive or conscientious ad creator. ● PROOF on p. 3! Executives who do not understand advertising may get 5% effectiveness, while competitors get 60% – a handicap no one can afford. 14-15. Module Fourteen – CONCLUSIONS SELF-TESTER INDEX 32 pp. of which 9 are type instruction and information. 22 are illustrations, data, tests, and miscellaneous. ● Here you’ll LEARN the 3 principal functions of language. ● When you KNOW HOW TO USE advertising effectively you’ll like it, and you’ll NEVER be satisfied with less than all the “sell” you can get for the money. Plus own more than 90 additional ads reviewed in this issue. Bonus #1 – How to Write Advertising That Sells Book PDF – 2nd Ed ~ This is the same out of print book selling on Amazon for hundreds of dollars. One seller is even asking over $1000! Clyde wrote HOW TO WRITE ADVERTISING THAT SELLS (McGraw-Hill) immediately after leaving Marshal Field’s and while lecturing at Northwestern University (5 yrs.) This genuine “HOW” book was the best seller on copy for over 20 years. 539-page document HERE’S WHAT “HOW TO CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS” WILL DO FOR YOU Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community. You will learn how you can make your advertising sell and bring you more money for less cost, consistently. And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising. These results were compiled and revealed in a system that takes you step-by-step from how to think about advertising before you even start the ad, right down to the final pitch to get the money. Although there are many other useful advertising books and trainings, nowhere else is there an entire proven, tested system laid out for you step-by-step that will enable you to turn what would typically be an advertising expense into money generating power. Download and study all fifteen (15) modules of How to Convert White Space into Advertising That Sells. Listen to the five-part bonus interview I recorded with Barrie Bedell. Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells published by McGraw-Hill. On Amazon Cloud-9-Books is selling one in like new condition for $1120.70 plus shipping. You’ll get a digital version from me at no cost with your order. So there, I’ve saved you a few buck already! Imagine cutting your actual cost of advertising in half or more— by doubling your response rates. Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service. This course will teach you exactly how to make your ads accomplish all this and a great deal more. And now it’s yours for only $597 without any ongoing payments. Way less than a fraction of what one typical ad cost, Amazing! A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns. AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click). AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly. BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS. Amazingly, all for less than you pay for a single small ad! Act quickly before Barrie pulls this offer out from under me. He’s old and sometimes can be crotchety so you can never tell with him. ORDER NOW! HERE’S HOW
The second you place your order, PayPal will re-direct you to a page with a yellow button that when clicked will take you to your download page. You’ll quickly own a time tested, perfected and practical advertising system proven to slash costs, multiply results and optimize profits for any business, product service or profession. After your order is placed you will see the image below. Then simply click on that button to access your downloads. I’ll also send you your download links to the PayPal e-mail address you used when you placed your order by e-mail. If you have any questions text or call my cell phone at 858-692-9461. Sincerely,
Clyde BedellLOS ANGELES — Retail advertising expert confesses: “All good selling is serving.” The first name recorded in the National Retail Advertising Hall of Fame was Clyde Bedell’s. Among six nationally known nominees he was given 65 percent of all 2000 votes cast from sales and promoting executives. Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930’s and 40’s. He taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: “all good selling is serving”. In his first advertising agency job he raised about $50,000 among the nations osteopaths by mail — over 75 years ago! He sold the Curtis Publishing Company on accepting the only advertising they have ever run on any system of therapeutics — a series of half pages in the Saturday Evening Post. And Clyde Bedell wrote the ads, too. He was 22 at the time. In California, when Californians, Inc. was one of the countries big national accounts, he handled half of it for one advertising agency, when he was 25. Clyde counted coupons and analyzed ads in detail. He wrote ads that produced coupons from better-qualified prospects for half to two-thirds the cost of his competitor’s. At Butlers Brothers, then the world’s largest wholesalers, he sold general merchandise by mail, and had actual response on about $2,000,000 worth of direct selling advertising a year, when that was a lot of money. He reduced mail selling costs so much he was made Director of Sales and Advertising, over about 1000 employees. Applying his principles of mail selling to man-selling, he generated enormous specialty volume, and taught sales staffs that “formula selling” pays off handsomely. In 1934-5 for N.W.Ayer, he sold Ford the only national sales training program they had used in many years. He then created the entire program (a reversal of policy in car presentations), and this was the one year in ten before the last World War, and many years following, that Ford beat Chevrolet in sales. Years later, Mercedes Benz was so thrilled with just one idea he gave them that they gave him a brand new car. That single idea sold tons for them. While lecturing copywriting classes at the Northwestern University School of Commerce, Bedell could not find a book that presented a systematic, integrated approach to the creation of selling copy; not just words for words’ sake. But powerful persuasive copy that would make advertising highly profitable. He found no book based on the organized siftings of systematic research. Instead he found assorted intuitions and fragments of experience. So, he wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples. By 1963 Clyde Bedell’s advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association literally begged him to write down all his secrets in an easy-to-use, systematic course — How To Convert White Space Into Advertising That Sells. In How To Convert White Space Into Advertising That Sells, Bedell reveals six foundation truths that makes marketing successful: All good selling is serving. People only buy to get benefits. Benefits must be supported by product points and features. People will read any amount of copy — as long as it’s interesting, helpful or service-rendering copy. For consistent profitable advertising: there must be planning, and on time. The “boss” — the top management — must understand, believe in and enforce these foundation truths and the principles that make advertising work. Bedell fearlessly challenged anyone in the advertising community who based their practice of advertising mainly on hunch or intuition. He rightly challenged those who claimed to be “professionals” who wasted advertising dollars on methods long proven by research to be ineffective.
Advertising Advice You Can Take to the Bank . . . IN AN ERA when advertising agencies and designers espouse “creativity,” “image and other nonsense in lieu of measured results, Barrie’s goal is unequivocal: maximum sales and profits at minimum cost. He is an internationally recognized top authority in his specialty: sales-winning advertising. Without peer in the retail arena, he has produced extraordinary results for hundreds of products and services in numerous and diverse industries, from heavy equipment to software. Barrie is a top copywriter, teacher and consultant. In 1964 he co-founded BASIC/ Bedell Advertising Selling Improvement Corp. with his late father Clyde, author of the McGraw-Hill classic, How to Write Advertising that Sells, and first person elected to the Retail Advertising Hall of Fame. He has added abundantly to the singular base of timeless advertising truths discovered over more than 80 years and organized into a powerful, practical Advertising System! À system capable of producing moderate to near-miraculous results for virtually any worthy business, product, profession or service anywhere, in any economic climate. À dynamic Advertising System continually tested, checked, proven and re-proven, updated, refined and expanded. Prior to forming BASIC, Barrie achieved noteworthy advertising success in the manufacturing, mail order, advertising agency, real estate and retail fields. He is credited with producing startling share-of-market and sales increases even during recessions for a wide array of advertisers (including doubling in eight months the customer list developed over 10 years by a Chicago mail order marketer). From offices in Santa Barbara, California Barrie continued, as an independent consultant, to serve accounts around the world with a variety of advertising improvement services and publications including the Copy Dept. Archives, a vast arsenal of unique retail ads and direct mail promotions unparalleled in selling fire power. Barrie Bedell knows what works, what doesn’t, and why. He has authored numerous articles and niche market “how to” manuals including the massive Total Selling & Advertising Service Floor coverings. He personally has written and/or supervised ads and direct mail packages that pulled over $500,000,000 (half a B-b-billion dollars!) in sales, mostly for small retail, service and other entrepreneurial businesses. He has sold over $5,000,000 of his own information products and services devoted to improving advertising and marketing results. Bedell’s ability to create — and teach any receptive individual or organization how to create and/or improve — advertising results, makes him a top consultant, effective seminar leader and popular repeat performer at conventions and marketing boot camps across North America and abroad. His consulting clients included multi-national corporations, media companies, giant chains and small, aggressive, independent businesses around the world. Barrie served accounts in the United Kingdom, Australia and California He has binders crammed with testimonials from grateful advertisers. His biography appears in Who’s Who in the West. To obtain information about the Copy Dept. Archives, wide range of Bedell publications, creative and consulting services contact: Michael Senoff at 858-692-9461
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| *How To Convert White Space Into Advertising That Sells and How To Write Advertising That Sells was also published as ADVERTISING MASTERY in a deluxe bound limited edition with supplements. Testimonials below apply equally to this classic original edition of identical content. 1996, 2019 C. Barrie Bedell. All Rights Reserved. | |||||||||
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Below is every page of your course in small thumbnail images. Look at how dense the material is. You will be able to zoon in and read every word of instruction. You will access commentary on each and every loosing and winning ad (over 521). Never before has this training been offered in such high quality digital production. And you won’t find it anywhere else especially at this low price. |
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