The Science of Fear by Daniel Gardner

The Science of Fear by Daniel Gardner

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About The Science of Fear

“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble

From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our “gut” reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.

“Excellent… Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist

“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)

“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational

So what is NLP?
NLP stands for Neuro-Linguistic Programming. Neuro refers to your neurology;
Linguistic refers to language; programming refers to how that neural language functions.
In other words, learning NLP is like learning the language of your own mind!

NLP is the study of excellent communication–both with yourself, and with others.
It was developed by modeling excellent communicators and therapists who got results with their clients.
NLP is a set of tools and techniques, but it is so much more than that.
It is an attitude and a methodology of knowing how to achieve your goals and get results

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