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Alex Gray – Lead Gen Masterclass
Description
What Will I Learn?
- Developing your Ideal Client Profile (ICP) for you or your clients
- Developing a compelling Unique Sales Proposition (USP) for you or your clients
- Building lists of verified ICP prospect data (and how to segment them to get the best results)
- How to optimize your LinkedIn profile so you or your clients get more replies and sales
- How to write outreach messages that get positive replies and turn into meetings/sales
- How to identify visitors on your or your clients’ websites and reach out while they’re in-market
- How to use Slack + automation to automate the inbox management process
- Proven sales scripts and frameworks to help you close deals easier than before
- Some extra tips to help you grow your agency or sales operation sustainably over time
Requirements
- You should be running cold outreach either as an agency or sales operation for a company
- You should have a skill/service/product to offer to a B2B focused market
- You should know the basics of what cold outreach is and why companies do it
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Target Audience
- Cold Outreach Agencies
- Sales Professionals
- B2B Companies
Topics for this course
18 Lessons4h
Business & Campaign Basics?
How to Pick the Right Niche27:16
How to Build a Solid Ideal Client Profile (ICP)25:58
How to Develop a Compelling USP22:53
List Building?
LinkedIn Sales Navigator 10115:22
Personalized First Lines7:17
Technographic Data10:01
Other Data Softwares14:26
Outsource the Process6:15
Writing Outreach Messages?
Subject Lines14:13
LinkedIn Messages27:09
Cold Email Messages34:25
Direct Mail7:11
Technical Stuff?
Cold Email Deliverability17:59
Organizing Incoming Leads?
Slack Notifications
Using Visitor Identification to Capture Demand5:55
From Lead to Qualified Meeting?
How to Move a Positive Response to a Booked Meeting
From Qualified Meeting to Closed Sale?
The Perfect Discovery Call5:57
Proven Sales Script24:46
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