August Bullock – The Secret Sales Pitch: An Overview of Subliminal Advertising
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August Bullock – The Secret Sales Pitch: An Overview of Subliminal Advertising [1 ebook – PDF]
274 page book – scanned, OCRed & bookmarked to one PDF
The Secret Sales Pitch: An Overview of Subliminal Advertising
The Secret Sales Pitch argues that optical illusions have been embedded in mass media in order to secretly manipulate you since the 1950s. These subliminal messages are extremely provocative, and involve nightmarish monsters as well as many forms of erotica. In addition, pictures with subliminal meanings understood only by your unconscious have secretly aroused your innermost fears and fantasies.
August Bullock is an attorney who presents the evidence of subliminal advertising as though he were addressing a jury. Although the foregoing claims may initially seem outlandish, the case that is presented is both credible and disturbing.
The examples that are provided are startling, and intelligently correlated to studies gleaned from psychological journals. The history of subliminal persuasion, from Vance Packard to the present, is thoughtfully reviewed. In a letter to the author N.F. Dixon, a respected psychologist and the author of a treatise on subliminal perception, commented that I found your interpretations, particularly the Smirnoff ad, “convincing and ingenious.”
* a fascinating look at how media manipulates the unconscious
* a “how to” manual for artists, students, and marketing professionals[Attorney August] “Bullock’s prove-it-to-the-jury approach to explaining the psychology of subliminals presents a powerful case to those who may be skeptical…”
-Santa Cruz Good Times”…his examples convince beyond a doubt….More power to Mr. Bullock! Perhaps this book will prompt some advertising insiders to come forward and tell it like it is.”
– ForeWord Magazine.”…An up-to-date treatment of a topic that has been a favorite undercurrent for decades, seamlessly linking 50-year-old examples to the new millennium…The result is a fresh and engaging read, well suited for a general audience as well as for students and practitioners…. Highly recommended.”-CHOICE (American Library Association).
The floral design on the cover of The Secret Sales Pitch contains an amazing subliminal message.
Once it is pointed out it will become dramatically obvious, and you will always “see” it after that.
If you have already discovered it you may have a hard time believing it is invisible to other people– but it really is!The cover also contains a woman’s face.
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