Become great at digital analytics

Definitely received gains from the minidegree. What I learned in the Tag Management section, I’ve already been able to apply.

Become great at digital analytics

Become a pro at digital analytics

Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.

Digital analytics is the most sought after specialization in this era of data-driven marketing.
In this online training program…

…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio.  In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.

By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.

I thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie. It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.

Bjørn S.

Massive Demand for Digital Analysts | Google Analytics Certification
Massive demand for analytics talent

There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.

If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.
What you’ll learn and how

A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.

We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.

Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

Lessons include optional assignments to apply what you’ve learned.

Definitely received gains from the minidegree. What I learned in the Tag Management section, I’ve already been able to apply. Also, the information on Regex and the Excel for marketers section have made my work easier and really has saved me several hours so far. I feel it was time well spent. I now have a good understanding of GA, Tag Management, and overall it gave me a pretty complete understanding of how web analytics works (something I did not have before taking this course).

Andrew Guerrazzi, Digital marketing CRO specialist @ Cisco

Overall top notch content, reaching pro/guru level towards the end… a very ambitious degree to reach!

Sebastian Grünwaldt, Ecommerce manager @ Streit Service & Solution
4 cumulative tracks, 44h 49min of videos & study material

Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
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Google Analytics

Recommended event video viewings: 4

Kristoffer Ewald – Modern measurement strategies
Michele Kiss – Mastering analytics for optimization success
Annie Cushing – How to give your data an annual checkup
Yehoshua Coren – Improving conversion rate using digital analytics

Get immediately download Become great at digital analytics

Analytics fundamentals

Click on the lesson to the right to read about the basics of digital analytics.
Google Analytics for beginners

Go from zero to effective in using Google Analytics
Google Analytics audit

Learn how to audit and propose solutions to Google Analytics issues
Using analytics to find conversion opportunities

How to identify conversion opportunities with Google Analytics.
Intermediate Google Analytics

Extract expert-level marketing insights from Google Analytics
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Presenting data
3
Google Tag Manager
4
Attribution
World class instructors

Chris Mercer

Yehoshua Coren

Charles Farina

Lea Pica

Judah Phillips

Jacob Shafer

Simo Ahava

Fred Pike

Ian Littlejohn

Ian Littlejohn
Is this program right for me?

It’s ideal for

Full-stack marketers / marketing generalists who want to specialize
People who want to join growth teams
UX folks working with data and want to get better at it
Conversion optimization specialists who want to level up in analytics

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level specialists. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.
How long will it take me to complete this program?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 8 months. If you can do 10-15 hrs / week, you can knock it out in 2 months.
Show off your new skills: Get a certificate of completion

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test.

Pass the final test and become a CXL Certified Digital Analytics Specialist.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn

Sign up for CXL Institute and get access to

50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
5 Minidegrees that give you advanced level skills
Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

Guaranteed return on time spent or your money back.
You can immediately apply learnings and improve your results.