Chris Rocheleau & Irina Yerokhova – Conversion Coder

Chris Rocheleau & Irina Yerokhova – Conversion Coder

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We All Need a Proven, Predictable System That Ensures Our Ads Sustainable Work Everyday So We Can Scale Our Business

“CODE2Conversions” is That Proven System…

It works for Physical Products/E-Commerce…

Local Business…

Agencies (…In any niche)

Marketers…

Online Course Creators…

Professionals…

…anyone using Facebook Advertising Period.

It took years for me to ‘hack’ and develop ‘social media copywriting’ as I now know it today.

Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…

…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?

After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…

…in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply…

However even those concepts are “Translated Differently” than they were before.

New Platforms, New Rules. Facebook and Instagram are here to stay.

Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…

Here What You’ll Discover Inside CODE2Conversions:

Module 1:‘Social Rules of Engagement’ 

– 18 Rules to “Speak the Language of Facebook”

– Most Common ‘Engagement Mistakes’

– Attract 2X-5X more Users to read your ads

Module 2: Audience Engagement Formulas

– Proper Application of U.P.S.Y.D.

– 7 Crucial Headline Elements

– 22+ UPSYD Level Headline Formulas

– Below Creative Headlines to Match

– Examples from our Clients

Module 3: Proven Ad Formulas & Templates

– “The Rainmaker” Template

– Webinar Invite ‘Better Way’ Template

– Direct to Cart ‘Solution’ Template

– The “Buyer Multiplier” Template

– “105% NNS Framework”

– Our “Offer Analysis Worksheet”

– The “Ideal Customer Formula” Worksheet

Module 4: EPIC Long Copy Story Ads

– Elements of EPIC

– The Master Code to Storytelling

– Case Studies/Examples

– Walkthroughs of Examples

– “Credible Witness” Story Template

Module 5: Video Ad Formulas that Convert

– 4 Video & Text Combination templates

– What NOT to do in your video

– “What You Need to Know” Template

– “Absolute Proof” Template

– “Cart Filler” Template

– “Anyone Can Do This” Template

Module 6: Optimization & Troubleshooting

– Complete ‘NNS Ad Creation Process’

– Our testing and Optimizing process

– ‘Code’ for Properly Reading your metrics

– NNS Troubleshooting Checklists

You Get Instant Access To These Bonuses:

‘Retargeting Schemes’ Workshop

In this ‘nothing held back’ training Chris revealed the master plan behind some of his largest clients and the unique retargeting that his agency uses to get maximum ‘return on ad spend’. ($699 Value)

Exclusive ‘Conversion Coder’ Facebook Group

Exclusive Access to our private ‘Conversion Coders’ only Facebook Group where other ‘conversion coders’ share their work and support each other in cracking the ‘Code of Conversions’ ($297 Value)

[6] Recorded ‘Q&A’ Webinars on Each Module 

Chris did 2-3 hour Q&A webinar where he stayed on until the last question was answered for each module. ($1195 Value)

Empathy Map Session w/ Irina Yerokhova & Keith Krance

Join Chris, Irina and Keith on a 2 1/2 hour walkthrough empathy map session facilitated by Irina. ($299 Value)

• Module 1: 18 ‘Social Rules of Engagement’ – $499 Value
• Module 2: 22+ Headline Engagement Formulas – $499 Value
• ​Module 3: Proven Ad Formulas and Templates – $999 Value
• Module 4: The E.P.I.C. Story-Selling Formula – $899 Value
• ​Module 5: Video Formulas and Ad Templates – $999 Value
• Module 6: Setup, Optimization & Troubleshooting – $999 Value
• ​Bonus #1: Retargeting Schemes Webinar – $699 Value
• ​Bonus #2: “Conversion Coders” Facebook Group- $297 Value
• ​Bonus #3: Deep Dive Webinars for each Module- $1195 Value
• ​Bonus #4: Empathy Map Session with Irina – $299 Value
• ​Bonus #5: Completion Guarantee 1 Hour Ad Review – $800 Value

FREQUENTLY ASKED QUESTIONS ABOUT CODE…

“I sell physical products, does this still work for me?”

YES, the EPIC Framework which all templates in the course are derived from do and in fact have worked for selling physical products. This formula is a natural, educational and decision making process that you can lead your prospect through. It does not matter the type of product. Period. We’ve made it work with everything we have undertaken. 

 I have a local business, does this still work for me?

Yes it does. We’ve successfully used this Formula to attract local leads, even professionals like Real Estate Agents and Mortgage Brokers. We’ve seen these ads work much better than ‘typical’ ads that look like everyone else in the newsfeed. Any of the templates inside Code2Conversions can be adapted to work with local business or professionals.

 Where do your templates come from?

We’ve created templates that were ‘reverse-engineered from our best converting ads. When we have a high converting ad, we create a template from it and add it to the course.

You can look forward to ‘Template Updates’ as time goes on!

Get Conversion Coder – Chris Rocheleau & Irina Yerokhova, Only Price $247

Course Curriculum

Welcome to “Facebook Code of Conversions”

• BONUS: Facebook Group Access Instructions
• Pre-Course Webclass (IMPORTANT – Must watch before taking course)

Module 1: The ‘Social Rules of Engagement’

• Welcome to “Facebook Code of Conversions”
• Lesson 1: The Social Rules of Engagement (Part 1)
• Lesson 2: The Social Rules of Engagement (Part 2)
• BONUS: Module 1 Deep Dive Webinar

Module 2: Audience Engagement Formulas

• Lesson 1: How to use “UPSYD”
• Lesson 2: 7 Crucial Headline Elements
• Lesson 3: Unaware Headline Formulas
• Lesson 4: Problem Aware Headline Formulas
• Lesson 5: Solution Aware Headline Formulas
• Lesson 6: Product & Deal Aware Headline Formulas
• BONUS: Module 2 Deep Dive Webinart

Module 3: Proven Ad Formulas & Templates

• Lesson 1: The “NNS 105%” Framework For Facebook Ads
• Lesson 2: How to ‘Reverse – Engineer’ an Offer
• Lesson 3: How We Use the “Offer Analysis”
• Lesson 4: The “Ideal Customer Formula”
• Lesson 5: Ideal Customer Formula Walkthrough
• Lesson 6: The ‘EPIC’ Ad Formula
• Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware
• Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware
• Lesson 9: Solution Aware Direct to Cart Template
• BONUS: Module 3 Deep Dive Webinar

Module 4: The EPIC Long Copy Story Ad Formula

• Lesson 1: The ‘Epic’ Story Formula
• Lesson 2: Engage – Setting the Stage
• Lesson 3: Present – Presenting the Struggle & the Challenges
• Lesson 4: Illustrate – Showing the “Journey of Discovery”
• Lesson 5: Convert – Revealing the Code & Your Call to Action
• Lesson 6: Template – Long Copy Story Ad – “Credible Witness”
• BONUS: Empathy Map Session with Irina & Keith
• BONUS: Module 4 Deep Dive Webinar

Module 5: Video Ad Formulas & Templates

• Lesson 1: Video Ad Guidelines
• Lesson 2: What You Need to Know Video Ad Template
• Lesson 3: “Absolute Proof” Direct to Sales Page Video Template
• Lesson 4: “The Cart Filler” Video Ad Template
• Lesson 5: Anyone Can Do This Video Ad Template
• BONUS: Module 5 Deep Dive Webinar

Module 6: Ad & Funnel Optimization

• Lesson 1: The NNS Complete Ad Creation Process
• Lesson 2: The Code for Properly Reading Your Metrics
• Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
• Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
• Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
• BONUS: Module 6 Deep Dive Webinar
• BONUS: Retargeting Schemes Webinar

Module 7: Safely Scaling With Margins

• Lesson 1: Intro to Scaling
• Lesson 2: Scaling Checklist
• Lesson 3: 5 Signals for Scaling
• Lesson 4: SPS Phase 1 “Sandbox”
• Lesson 5: SPS Phase 2 “Playground”
• Lesson 6: SPS Phase 3 “Stadium”
• BONUS: Scaling Deep Dive Webinar

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