Colin Theriot Storytelling Bonus

Copywriter Colin Theriot joins Rob and Kira for the 104th episode of The Copywriter Club Podcast. Colin is well known as the leader of the Cult of Copy (as well as four or five other related Facebook groups). He often jumps into the club to answer questions or comment on something, and we thought it was about time to talk shop with him. In our discussion, we covered:

• how Colin became a copywriter
• why he started The Cult of Copy
• the short cut to getting people to know who you are
• how beginning copywriters can create a copy learning experience
• the most important thing for beginners to learn (this skill is portable)
• his philosophy for running more than one Facebook group
• why he offers a “jobs” group and why you probably shouldn’t use it
• the five Vs of the Viking Velociraptor Formula <– this is gold
• the “artist vs. cabinet maker” mistake copywriters tend to make
• the scalability secret for earning more by doing less
• why you need to treat your business like a business
• why he tells copywriters to read books that aren’t copywriting books