Stop letting amateur copy wipe out your conversions. How to Hunt and Gather Messages Online. Find out how to gather & recognize powerful messages about your product even when you don’t have a single customer yet. How to Hone in on Your Best Value Proposition

Conversion XL (Momoko Price) – Product Messaging and Sales Page Copywriting

Stop letting amateur copy wipe out your conversions.

Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?

You’re not alone.

As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.

But knowing this doesn’t make writing them any easier.

Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-near impossible.

But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal

You don’t need to start writing by staring haplessly at a blank page.

What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.

… Which is precisely why we created this course.

After taking this course, you’ll:

• Know how to systematically “tear down” & rebuild the copy of virtually any sales page
• Nail your messaging through rigorous voice-of-customer research
• Ditch the clichés and infuse your copy with authenticity & passion
  Weave your messages together into a story that sells
• Choose messages that trigger your customers’ real-life motivations
• Craft value propositions that capture visitors’ attention & pull them in

See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.

PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.

Learn how to fix your value propositions, product messaging & sales page copy … in just 8 sessions

Got a sales page or website that needs a serious messaging makeover?

Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).

This course is right for you if…

• You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
• You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
• You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
• Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again

About your instructor, Momoko Price

Momoko is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.

She brings a powerful one-two punch to every client project.

While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.

Your full course curriculum

Section 1: Finding Your Key Messages

Lesson 1

How to “Tear Down” Your Own Page Copy

Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.

Lesson 2

How to Hunt and Gather Messages Online

Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.

Lesson 3

How to Pull Powerful Messages out of Your Customers

No one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.

Lesson 4

How to Hone in on Your Best Value Proposition

By now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.

Section 2: Writing, Editing, & Layout

Lesson 5

How to Add Structure & Flow to Your Messages

Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.

Lesson 6

Writing the First Draft

You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).

Lesson 7

How to “Punch Up” Your Copy

Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.

Lesson 8

Formatting Your Copy & Laying Out Your Page

Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.

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