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I was never a math guy, so a few years ago I ditched the spreadsheets and decided to study direct response marketing and learn copywriting.
Dave Gerhardt – The 10 Laws of Copywriting
- You could be selling your product without having to pick up the phone or getting on a Zoom call.
- You could have sent that uncomfortable email to your kid’s teacher in two minutes — instead of sweating over it for two days.
I’m serious. This isn’t clickbait. Those are both possible (and actually become easy) if you can get good at copywriting.
Copywriting isn’t like the regular writing they wanted to teach you in school (I think I got a D in high school english btw…)
Copywriting is headlines, hooks, and stories.
It’s short, choppy copy crafted to get your attention and KEEP IT.
- Reach through the screen of your customer’s iPhone and hold their hand all the way through checkout.
- Get complete strangers to instantly know, like, and trust your brand (and then tell all of their friends about you too).
- Improve your communication and leadership skills — whether you need to send that clear and persuasive company email as a manager, or that uncomfortable email to your landlord or your kid’s teacher.
- Actually get people to respond to your emails (imagine that).
Copywriting is the single most important skill to master in business, and for the first time I’m going to share my 10 laws of copywriting with you:
Law #1
You must learn how people make decisions.
Law #2
You must uncover the selfish benefit.
Law #3
You must learn how to tell a great story.
Law #4
You must write like you talk.
Law #5
You must use your customer’s words, not yours.
Law #6
You must write short, choppy copy.
Law #7
You must be specific.
Law #8
You must nail the headline.
Law #9
You must back everything up with social proof.
Law #10
You must address objections upfront.
Get immediately download Dave Gerhardt – The 10 Laws of Copywriting
I was never a math guy, so a few years ago I ditched the spreadsheets and decided to study direct response marketing and learn copywriting. It was the single best decision of my career.
These copywriting lessons have helped me launch products and side projects that standout in crowded markets, sell thousands of copies of books, land features in the New York Times, Forbes, and Harvard Business Review, create podcasts that climb the Apple Podcasts charts, and grow my career from marketing manager to Chief Marketing Officer in four years.
For the first time, I went deep to breakdown the 10 most important copywriting lessons I’ve learned, and that’s why I’m calling them the Laws of Copywriting. You’ll get access to my 182 slide deck (you can screenshot and steal every slide) and the 1 hour and 10 minute video I made to walk through it.
And in addition to getting the 10 laws of copywriting, you can also get my 7 email secrets. I made another 40 minute video (and slides) that you can get too. And here I am sharing the exact email scripts and the process I use to write product signup emails, welcome emails, win back emails, referral emails, and more. This is the best way to see some of the laws of copywriting in action (since people usually want examples). But, you can literally just steal my ideas from the deck since you’ll get all this content and use it for your own emails. This is a separate offer you can get inside.
Plus, I also created a private podcast feed with both trainings so you can listen on the go with your favorite podcast app (since I figured you might want to get this during a workout or on a drive; you’ll get access to a private podcast feed). This is another separate offer you can get inside.
***And since today is my 33rd birthday, I’m launching the laws of copywriting for $33 for today only June 9, 2020***
After June 9, the price will go up to $100.
Read more: https://archive.ph/DvcYt
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