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With a strong emphasis on finding and organizing your messages before you begin writing, this conversion copywriting workshop will help you not only write better copy but think like a copywriter in everything you do. Discover the words to use to speak directly to a single reader.
Joanna Wiebe – The Conversion Copywriting Workshop
With a strong emphasis on finding and organizing your messages before you begin writing, this conversion copywriting workshop will help you not only write better copy but think like a copywriter in everything you do. Discover the words to use to speak directly to a single reader. See how to make sense of those words and messages. And get the tips and techniques you need to turn good messages into great copy.
Plus, because this is a recording of a live workshop, you’ll see how others struggle with copy. And you’ll watch as the original conversion copywriter Joanna Wiebe coaches copywriters through their challenges.
Your Instructor
The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.
She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.
The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna’s ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed – without a word of prompting – “These ebooks changed my life.”
And when Brian Clark – one of the best known copywriters on the planet – wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.
The Curriculum
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Start
Start by identifying the “stage of awareness” of your prospect (31:53)
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Start
With the stage of awareness in mind, apply the Rule of One (25:35)
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Start
Part 1: Find your messages (31:59)
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Start
Part 2: Find your messages (16:15)
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Start
Part 3: Find your messages (50:09)
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Start
Part 4: Find your messages (48:47)
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Start
How to phrase your messages (25:06)
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Start
Optimize the elements (25:04)
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Start
Finish by editing in the awesome (21:21)
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