Jonny – The SellerPro Academy

Jonny – The SellerPro Academy

Your Instructor

Jonny
Jonny

Course Curriculum

Introduction

Welcome To The SellerPro Academy (1:02)

How To Navigate The Training (7:34)

Graduation | Joining the 10K & 100K Club (4:06)

Success Habits of 100K Club Members

You’re Not Looking For A Product… (22:29)

Commitment Success Habits (10:56)

Crisis Prevention (8:39)

Smashing Goals (4:38)

Support Resources

Overview (11:50)

Access The Mastermind Group (8:30)

Getting Personalised Support (9:19)

Joining Bi-Weekly Strategy Calls (4:50)

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Using Amazon Seller Support (6:38)

Giving Feedback On The SellerPro Academy | The Feedback Loop (3:21)

Downloadable Resources | Discounts | Contacts

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Required Foundations

Setting Up Your Business For Success (16:09)

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Customer Dynamics

Overview (3:13)

Buying Triggers (7:41)

The Complete Solution Overview (4:59)

Potential Customer Needs (7:35)

Potential Customer Solutions (4:59)

Product Verification (7:51)

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Product Discovery

Overview (3:17)

Research Limits (7:34)

Selling Restrictions & Gated Categories (11:47)

Checking For Trends (4:59)

Intellectual Property (IP) (15:50)

Analysing Demand Data (16:14)

Tracking Daily Sales (7:42)

Product Discovery Database (3:56)

Product Research | Research Tools Method (22:57)

Product Research | Seller Stores Method (6:23)

Product Research | Supplier Method (7:38)

Product Research | Amazon Launchpad (7:16)

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Creating Irresistible Offers

Overview (1:11)

People Buy Offers Not Products (9:03)

Physical Products (9:13)

Digital Products (25:11)

Customer Verification Experiments (7:17)

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Sourcing & Negotiating

Overview (3:22)

Amazon Fees – Complete Breakdown (18:58)

Chinese Etiquette (5:41)

Terminology (2:48)

Certificates and Safety Regulations (9:06)

Negotiation Best Practices (7:07)

Supplier Scripts | Outreach (5:35)

Supplier Scripts | Negotiating (10:11)

Communication Methods (2:55)

How To Search For Manufacturers (5:22)

Getting Samples (5:16)

Arranging Bundles (3:40)

Trade Assurance (6:07)

Shipping Terms and Process (4:49)

Air Freight (4:28)

Sea Freight (3:25)

Inspections (4:32)

Transitioning From Air To Sea Shipping (4:40)

VAT | Duties | EORI (10:19)

Preparing Contract And Invoice (5:13)

Currency Exchange Services (6:59)

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Creating An Addictive Brand

Overview (4:36)

Creating A Brand Vision (7:31)

Owned Emotional Selling Points (OESP) (5:33)

Defining Your Brand Voice (5:00)

Due Diligence Checks (5:37)

Naming Your Brand (6:42)

Creating Your Brand Assets (6:05)

Getting A Trademark (5:30)

Domain & Email (2:23)

Logo’s and Packaging (7:29)

Packaging Requirements (4:39)

Product Inserts (6:19)

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Amazon Seller Account Setup

Setting Up On Seller Central (5:56)

EAN | UPC Barcodes (4:59)

Creating Your Initial Product Listing (9:08)

Creating Variations (8:27)

Hazmat Review (6:44)

Getting FNSKU Labels (1:15)

Gating and Restrictions (12:28)

Creating Shipping Plan (11:30)

Ordering Checklist

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Creating High Converting Product Images

Overview (4:00)

The Functional Design Formula Overview (9:58)

Posner’s Theory Of Attention (10:58)

Communicate (16:43)

Clarity (10:37)

Consistency (16:44)

3D Renders (15:51)

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Product Photography (13:59)

Hiring Graphic Designer (4:25)

Best Practices (4:43)

Image Verification Experiments (7:24)

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Constructing A High Converting Listing

Overview (3:42)

Keyword Research (12:41)

Style Guides (2:53)

Character / Byte Limits (4:55)

Product Title (4:26)

Bullet Points (5:02)

Description (11:32)

Backend Keywords (4:34)

Price Point (7:38)

Scribbles (7:03)

Suppressed Listing (2:37)

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The Product Launch

Overview Of Launch Strategies (3:45)

Launch Timeline (6:04)

Verified and Unverified Reviews (6:41)

Keyword Ranking (4:12)

Keyword Tracking (2:16)

Launch Strategy | PPC (2:59)

Launch Strategy | Giveaways (4:18)

Launch Strategy | Social Media (5:42)

Creating High Converting Email Sequences (13:52)

Protecting Stock (2:13)

Receiving Goods at Amazon (3:45)

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PPC Overview

What Is PPC and Why It’s Important (14:27)

The ‘FBA’ Ads Strategy (9:31)

Key Terminology Glossary

Vital KPIs (Key Performance Indicators) (9:21)

Vital KPM’s (Key Performance Metrics) (6:29)

Keyword Classifications (8:45)

PPC Launch Provisions (6:07)

SellerPro Ads Planner (2:17)

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Foundations | FBA Ads Strategy

Overview (2:31)

Launch Metrics (5:48)

Advertising Objectives (7:05)

Keyword Research | Overview (3:44)

Keyword Research | Walkthrough (10:37)

Keyword Research | Organic Search (3:24)

Keyword Research | Campaign Manager (2:19)

Campaign Structure (2:58)

Campaign Creation | Detection (8:22)

Campaign Creation | Explore (14:32)

Campaign Creation | Competitor (7:41)

Campaign Creation | SellerPro (4:51)

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Build | FBA Ads Strategy

Overview (1:16)

Convert Search Terms To Keywords (7:51)

Detection Campaign Match Targeting (8:11)

Detection & Explore Campaign Placement Targeting (5:07)

Detection & Explore Campaign Search Terms (16:36)

Explore Campaign Keywords (6:56)

Optimising High & Low ACOS Keywords (8:05)

Optimising Detection ASIN Targets (6:52)

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Accelerate | FBA Ads Strategy

Overview (2:27)

SellerPro Campaign Setup (2:17)

Keyword Ascension (6:23)

Exact Match Comparison (8:30)

Competitor Campaign Setup (2:12)

Competitor Ascension (4:54)

Competitor Comparison (4:43)

Optimisation Schedule (2:50)

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Business As Usual

If You Run Out Of Stock (6:28)

Removing Hijackers (6:55)

Dealing With Returns (4:39)

Unfulfillable Inventory (3:42)

Creating Customer Invoices (1:57)

Seller Central Reports (3:52)

Outsourcing (5:21)

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Completion

Completing The SellerPro Academy (0:55)

Frequently Asked Questions

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When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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