I worked at Facebook for 3 years, advising the fastest growing advertisers in the world on their Facebook Ads strategies. Now,
Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker
I worked at Facebook for 3 years, advising the fastest growing advertisers in the world on their Facebook Ads strategies. Now, I’m passing that knowledge onto you.
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$599
Purchase the Complete Course – Lifetime Access
6 payments of $133/m
Purchase the Complete Course – Lifetime Access
in 6 Monthly Installments
3 payments of $233/m
Purchase the Complete Course – Lifetime Access
in 3 Monthly Installments
facebook ads course
The only Facebook Ads course taught by a former Facebook Employee
Teaching you what I learned from 3 years working at Facebook as a client ads consultant: the secrets, principles, and practices used by the world’s best Facebook ad marketers. I’ve also advised dozens of ups through my consultancy, and launched 6 eCommerce companies of my own.
*only publicly available information is shared, nothing breaking NDA agreement.
facebook ad auction training course
65+ On-Demand Video Lessons & Growing!
Covering every subject you need to know about Facebook ads: FB’s ad ecosystem, building compelling ads, the ad auction, campaign structures, bidding, and more! Want to see a new subject covered? Just ask! I’m always creating new content based on student demand, changing best practices, and ad product updates.
best facebook ads training course
Exclusive access to the private Facebook group
You’ll be added to the private Facebook group, to participate in discussion and Q&A with other participants, and myself. Is there a subject you’d really like covered? Just ask, and I’ll respond!
Meet Your Instructor
Get immediately download Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker
Khalid is a Facebook ads expert with 6 years experience in Facebook ads, and 3 years spent working at Facebook as a client ads consultant.
Khalid worked with dozens of clients, both multinational enterprises, as well as small/medium companies, helping them drive return on investment through Facebook & Instagram ad campaigns. Among others, he’s worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, and many early stage ups.
He currently runs a Facebook Marketing consultancy, and a growing eCommerce business, StrawSave.
Check out this FREE lesson from the course!
The complete course includes 60+ video lessons (and growing!) on-demand, and exclusive access to my private Facebook group.
The course is for users that want to improve their profitability and effectiveness using Facebook ads, through lessons you won’t find anywhere else on the web.
facebook ads training course
This course will enable you to more confidently leverage Facebook ads to deliver business outcomes.
With proven methods, used by the most sophisticated advertisers. Want to access a free mini-course? Click HERE.
Course Curriculum
Introduction
video icon Welcome! (0:15)
video icon Brands Built Entirely on Facebook & Instagram – What do They Know? (1:07)
video icon About Me (2:11)
video icon What You’ll Learn in this Course (2:04)
video icon Agenda for This Course (1:13)
Facebook’s Ad Ecosystem
video icon Facebook’s Ad Ecosystem and the 10 Year Roadmap (2:20)
video icon Beyond the Facebook Blue App (2:05)
video icon Cross-Channel, Cross-Device, Identity Tracking (0:55)
video icon The Emergence of Digital Native Companies, Built on Facebook and Instagram (2:43)
video icon Programming the Right Instructions: Campaign Objectives (2:38)
video icon Modern Problems Require Modern Solutions (2:20)
quiz icon Ad Ecosystem Quiz!
video icon NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting (19:25)
video icon NEW: Campaign Structures: Evolving From Basic to Advanced (12:50)
How to WIN the Facebook ad auction
video icon How the Facebook Ad Auction Works (1:58)
video icon The Underlying Auction Formula That Runs EVERYTHING (5:02)
video icon How to Win at the Auction (4:30)
video icon Minimizing Constraints on Delivery (1:13)
video icon Why are Lookalike Audiences So Powerful? (2:19)
video icon Building a Robust Lookalike Targeting Strategy (4:02)
video icon NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) (8:20)
video icon The “Learning Stage” of Optimization (1:46)
video icon Preventing “Significant Edits” & Learning Resets (3:08)
video icon What Exactly is the Facebook Pixel? Why is it a MUST? (2:51)
video icon Facebook Pixel Implementation Principles (5:45)
video icon Placement Liquidity (Automatic Placements & Asset Customization) (3:16)
video icon Post-Click User Experience (2:49)
video icon Key Takeaways (3:29)
quiz icon Ad Auction Quiz!
What the Best Advertisers Do
video icon Who are the Best? Why Should We Care What They Do? (2:12)
video icon The Automation Mindset (1:02)
video icon 5 Principles to Remember (0:38)
video icon 1. Automated Account Structures (3:17)
video icon 2. A) Campaign Budget Optimization (3:28)
video icon 2. B) Example of Campaign Structure (2:44)
video icon 3. A) Bid-Constrained vs Budget-Constrained (2:41)
video icon 3. B) Manual Bidding – How Do You Do It? (3:39)
video icon 3. C) Manual Bidding – How Does It Actually Work? (4:06)
video icon 3. D) Manual Bidding Examples – How to Choose the Right Bid Amount (5:04)
video icon 3. E) Advanced Bidding Strategy with LTV Cohorts (2:40)
video icon 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding (3:43)
video icon 4. Laser Focused on Signal Volume (6:28)
video icon 5. Fully Leveraged Targeting Capabilities (4:11)
video icon Key Takeaways (1:47)
quiz icon What the Best Advertisers Do – Quiz!
video icon The “Learning Limited” Notice and The Optimization Spectrum (11:12)
How to Build Amazing Ads
video icon The Mobile Attention Span (1:55)
video icon Creative Best Practices and Considerations (2:39)
video icon Stories + Feed Video + Static = Winning Combination (0:55)
video icon Deconstructing Excellent Ads – Part 1 (2:52)
video icon Deconstructing Excellent Ads – Part 2 (2:29)
video icon Deconstructing Excellent Ads – Part 3 (1:55)
video icon Adding Motion to Static Images (Cinemagraphs) (0:59)
video icon The Ad Library – An Incredible Tool No-one Knows About (3:14)
video icon Animoto – My Choice for Building Great Ads (4:52)
video icon Creative Hub Gallery – For Inspiration & Exploring New Formats (1:33)
video icon Native Ads Manager Editor – Quick & Easy Templates (0:56)
video icon Canva – General Design Resource with Templates (1:18)
video icon Key Takeaways (3:26)
quiz icon How to Build Amazing Ads – Quiz!
Newly Added Content and Advanced Lessons
video icon Lead Ads Part 1: What are Lead Ads & Who Should Use Them? (4:34)
video icon Lead Ads Part 2: Why Use Lead Ads? (3:28)
video icon Lead Ads Part 3: Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips (18:05)
video icon Lead Ads Part 4: Best Practices (4:43)
video icon eCommerce Campaign Structure Guide (30:05)
video icon Dynamic Creative: Super-Easy, Automated Ad Creation (10:35)
video icon Ad Policy Part 1: Policy Compliance (19:26)
video icon Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More (16:55)
video icon Ad Policy Part 3: How to Create Backup Business Manager, Ad Accounts, and Audiences (11:13)
video icon Scaling Ad Spend Part 1: Case Study + Prerequisites (12:13)
video icon Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets (30:06)
video icon The Audience Overlap Analysis Tool (11:26)
video icon Conversion Optimization Windows (10:30)
video icon COLD s: How to with No Data, the Cascading Method (9:37)
video icon Dynamic Ads Part 1: Intro, Benefits, and Requirements (11:35)
video icon Dynamic Ads Part 2: Step-by-Step Tutorial (22:34)
video icon Video Poll Ad Unit: Quick Tutorial (6:01)
Conclusion
Get immediately download Khalid Hamadeh – Facebook Ads Training – Lessons from a Former Facebooker
video icon Congrats on Finishing the Course! (0:30)
video icon What’s Next? (1:33)
Not sure if you’ll like the content? Check out my FREE Mini-Course!
Click HERE to access my 100% FREE Mini-Course, with over 15 free video lessons, like this lesson below:
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