An Introduction to SEO (16:55)

SEO is really easy to grasp. I’ll talk about my history with SEO, my philosophies, and terms you need to know.

The Must-Have SEO Plugins and Software (31:19)

A complete breakdown of every tool I use to optimize my blogs and create content that ranks.

The Perfect SEO Site Structure (37:25)

Learn how to set up your website so Google will rank your site over others.

Keyword Research and Competition Research (30:40)

How to find the right keywords to target and rank for.

How to Research and Make Content That Ranks (34:39)

Going through all the top content so you can strive to out rank your competition.

How to Format and Optimize Content That Ranks (37:45)

Before you hit publish, learn how to format and code your posts for the best chances of ranking fast.

Link Building and Off-Page SEO Strategies (29:26)

Help Google help you by promoting your content so it ranks faster and higher.

How to Track Your SEO Growth (21:39)

What gets measured gets managed and improved upon. Keeping track allows you to know if what you’re doing is working.

Optimizing Existing Content with Google Search Console (13:40)

Take what you already have published and get it to start bringing in consistent traffic for you right now.

How to Perform a Content Audit (13:30)

This is the biggest bang for your buck when it comes to improving your overall site traffic.

Checking For Broken Links and 404 Pages (14:30)

Keeping a clean and working website will keep you ranking for the long-term in the search engines.

How to Perform a Site-Wide SEO Audit (9:23)

Sometimes things break on your website, but if you stay on top of it, you’ll be ahead of your competitors.

An SEO Checklist Sorted By Priority and Simplicity (17:21)

Take these steps now to drastically improve your overall site SEO.

SEO Strategies to Avoid Like All Hell (10:52)

These are blackhat techniques you may run into and should avoid using on your website.

Additional SEO Resources (9:26)

Continue learning about SEO because the landscape is always changing.

BONUS: 10 Years of SEO – Behind The Scenes of SwimUniversity.com (28:45)

A deep-dive on how I built a swimming pool education website to over 5 million visitors a year.

BONUS: 3 Years of SEO – Behind The Scenes of RoastyCoffee.com (21:14)

A deep-dive on how I built a coffee education website to over 100,000 visitors a month.

BONUS: 3 Months of SEO – Behind The Scenes of BrewCabin.com (20:44)

A deep-dive on how I built a homebrewing website to start getting significant traffic in only 3 months.

BONUS: Link Building 101 – An Interview with Brendan Hufford (1:08:19)

An in-depth look at how a professional SEO does link building.

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