Mike Cooch – Content At Scale

Social media ‘Influencers’ (essentially just individual content producers) have become a new generation of celebrities, providing entertainment, information and recommendations to a very receptive audience.

Mike Cooch – Content At Scale

learn my step-by-step system to Quickly & Affordably Create Content At scale
you don’t have to be a professional writer, videographer or editor to make great content…i’ll show you how.
content marketing is now the De Facto standard strategy
for building a successful brand and business online
From the desk of Mike Cooch
San Diego, California
Hello and thanks for stopping by!
As you already know, content has become the key variable in building your brand and business online.

Whether you are building a business as a service professional, consultant of expert of some sort…

…where the need to display your expertise virtually demands the use of content…

…or you are marketing an innovative SaaS platform and need to educate your audience about strategies to get the most from your software…

…content marketing has become the way smart companies attract new prospects and customers.

What this means is…
you need to be able to create content – in a variety of formats and messages – to compete for your market’s attention
Content has become the most important requirement of any successful sales and marketing process.

The ability to reach your audience has never been easier or more affordable – simply run ads on any one of the major ad networks.

And just about every step of doing a transaction with a prospect can now be automated, thanks to platform like Clickfunnels, Drip, and Demio.

But every single step of your sales and marketing process needs content.

You need content to include in those ads…

…and you need content on the pages you direct those ads to…

…and you need content for following up with your prospects once you get their attention…

…and content for that blog, newsletter, podcast and youtube channel you use to nurture your prospects long term.

In other words, you need a LOT of content!

But Why Is Content Marketing So Hot?
Why has Content Marketing become such a popular marketing strategy in recent years?

There are a number of factors that point to why this strategy is seeing explosive growth and has no signs of slowing down…

But there is one thing that stands out above the rest:

it’s what customers demand!
More and more consumers (including you, I bet!) report that they are sick of seeing traditional ads and would rather learn about a company and its products through content.

Content Marketing Institute reveals that 70% of people would rather learn about a company through articles rather than an advertisement.

Dollar Shaves Club’s launch video was the first really public case study proving that just a single piece of effective content could launch a business to massive success.

In this case it was still an ad, but it was an ad distributed on youtube and presented in a way that felt totally different than a typical ad.

It was entertaining content, and it worked.

consumers are making purchase decisions based on
the content they see brands produce
And just in the few short years since Dollar Shave Club released that video, the content marketing world has evolved dramatically.

More and more consumers report that they make purchase decisions based on content they find online.

Get immediately download Mike Cooch – Content At Scale
Social media ‘Influencers’ (essentially just individual content producers) have become a new generation of celebrities, providing entertainment, information and recommendations to a very receptive audience.

Gary Vaynerchuck is an unbelievable case study in the power of content to build strong brands and a real business.

By using huge amounts and varieties of content across a wide number of social channels, he’s been able to create a massive audience of fans who love his personal brand.

But more impressive than that, he’s also been able to use it to build a $100M+ agency serving the biggest companies in the world, and even launch his own line of shoes!

All from content!

In other words, Content Marketing has become big business!

Combine These Factors & It’s Easy to see why content marketing has become a top priority of so many businesses
Businesses report that Content Marketing is at the top of their list of priorities.

Why?

Because it works! Businesses doing Content Marketing report that the customer quality and ROI is higher than any other marketing they are doing.

What Does This Mean For You?
make producing content a top priority…or else!
Producing and distributing content at scale must be a top priority for your business starting immediately…or you risk losing big!

Attention is scarce, and becoming more and more difficult to earn each day.

The brands and businesses that take advantage of the ‘land grab’ of cheap content distribution on social media channels – and establish brand loyalty with their audience – will build a ‘moat’ around their business that will be very difficult and expensive for their competitors to cross.

You must build your moat now, or risk putting your business at a disadvantage for years to come!

“But Mike, Don’t I Need A Team Of 25 People
To Create That Much Content?!”
That’s what I thought at first, too…
That’s what I thought at first, too – but the answer is NO, absolutely not!

I’ve been deeply committed to keeping my business as lean and mean as possible, which means I don’t want to add a lot of employees to do anything…including create content.

I’ve to learned to rely on technology, process, and outsourced talent to create the content I need for my business.

So I started studying what the best content marketers are doing to see if I could figure out a smart way to replicate their success…

after studying the top content marketers,
i realized something really important…
After studying what successful content marketers are doing, I soon realized that there was a simple pattern behind all of their success.

They were taking the same piece of content, and repurposing it in a variety of formats and for a variety of channels.

At first I thought this was just a lazy way of doing things, but then I realized that repetition – in a variety of modalities and locations – is key to getting your message across, and this was an obvious way to do it.

It hit me over the head that creating a lot of content doesn’t mean that every piece of content needs to be unique.

Get immediately download Mike Cooch – Content At Scale

In fact…
This was the breakthrough that changed everything…
The breakthrough came when I realized that the best content marketers have two best practices that make them the best:

1. Repetition – repeating the same core messages over and over again.

2. Repurposing – slicing and dicing the same piece of content for a variety of uses across a variety of channels.

It occurred to me that if I could just create a process for repurposing my content for a variety of formats using tools and outsourcers, I could create content at scale without breaking the bank.

So I got to work, and…

I Created A Step-By-Step Content Production Process
That Anyone Can Use To Create Content At Scale…
I am using this approach to generate huge amounts of content in multiple businesses for very little investment
And the good news is…I’ve cracked the code!

I’m now producing content for three different brands – including videos, blog posts, podcasts, email newsletter, and social posts…without a single full-time employee helping me!

By making effective use of process, technology, and outsourcers, I am able to leverage my time and effort to get a great amount of content produced for the minimum investment of time and money.

I call it…Content at Scale.
Here’s what you’ll Take Away From the Content at Scale system

How to create high volumes and high quality content for your business easily and affordably…
Our step-by-step process for easily leveraging one piece of content into many different formats…
Our favorite tools for creating, editing and distributing content…
Our system for creating clear, powerful messaging for your content…
Universal content ideas that you can apply to your business to quickly generate new content ideas…
How to create content that works for today’s social and mobile environment…
How to create content no matter where you are, without expensive equipment or professional studios…
How to build a Content Marketing Team using affordable, talented contract freelancers so you don’t have to hire employees.
And more.

The Content at Scale System Shows you exactly
how to create a ‘content factory’ at your business…
Yes, it can seem like a ton of work to create content – I get it!

And if you try to do it without a system like this…it is.

But by leveraging the Content At Scale training you’ll learn to create content quickly and affordably – you’ll be a ‘content factory’ in no time!

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