Proper branding makes you more money

Most entrepreneurs don’t spend a lot of time planning out their brand – which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.

But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Branding is simply how others think about your company. Are you presenting your company in the best possible light? Do you even know what others think of your brand?

This course will teach you some of the easiest and most evidence-backed ways to improve your current branding or even completely overhaul your brand and start over.

Unleash the power of a strong and recognizable brand

Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How do you even build a brand?

Most of us don’t have experience in brand building, so we can’t answer those questions – which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.

After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike has distilled brand building into a science. He now works to bring some of that branding dark magic to help small businesses and consultants get more clients and business.

Stop feeling embarrassed or unclear about your branding

This course will teach you to stake a position, outline your brand, and execute via design and other touchpoints. It will teach you how to rope your team in and maintain your brand integrity at every level.

To be clear, we’ll teach you how to build a brand that will make you more money.

After just four sessions, you’ll be able to:

• Craft a consistent brand plan to tell a unified story.
• Map out who you want to attract and how to convert them to buyers.
• Plan out how you want your brand to look, and then create outsource instructions so you can hire designers.
• Shift from feeling embarrassed by your branding to feeling proud and ready to share it with the world!
• Get your staff all on the same page about what your brand is and what it isn’t.
• Create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.

Your course curriculum

Brand Building for Small Businesses and Consultants

Class 1

Branding Foundations

Class One will lay the groundwork for building your brand. By the end of this class, you’ll have a solid understanding of what branding is, why you need it and how you can design your brand as economically as possible.

Topics covered:

• What is a brand?
• What common mistakes do most entrepreneurs fall into when branding?
• What the 7 ‘building blocks’ to a solid brand are.

Class 2

Visual Branding

In this class, you’ll discover what visual branding is, why you need this to be consistent, and how you can easily outsource most of your visual branding design to professional designers.

Topics covered:

• What is visual branding?
• How to be consistent with your visual branding.
• What is a lookbook is and how you’ll use it.
• How your audience emotionally reacts to visuals.
• How to ‘speak’ with graphic designers.

Class 3

Serving Your Clients

Class 3 shifts the focus from your Brand over to how your Brand helps your clients. Here you’ll dive deeper into their psychology, and also develop clear channels for them to contact you.

Topics covered:

• What is Brand Hospitality?
• What are Audience Desires?
• How can you engage the emotions of your Audience (so they want to hire you)?

Class 4

Organizing Your Brand

In this final class, you’ll define what problems you help your clients solve, and then link those to specific services you can sell them. This will help you stay organized and give your prospects simple solutions to their urgent problems.

Topics covered:

• What is a teaching map?
• What is a treasure map?
• How you can keep your new brand organized.

Show off your new skills: Get a certificate of completion

Once you’ve watched all the classes, pass a test to get certified in Brand building for small businesses and consultants.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.