Minidegree program: Digital Analytics

Conducting an analytics audit to ensure you are collecting sufficient, relevant data which is reporting reliably. You will delve into technical detail File Size: 7 GB

Minidegree program: Digital Analytics

Google Analytics for beginners

Go from zero to effective in using Google Analytics
Conducting an analytics audit

Conducting an analytics audit to ensure you are collecting sufficient, relevant data which is reporting reliably. You will delve into technical detail on how to identify and correct a number of problems in GA that can drastically skew your data.
Using analytics to find conversion opportunities

How to identify conversion opportunities with Google Analytics.
Intermediate Google Analytics
Intermediate Google Analytics

Extract expert-level marketing insights from Google Analytics
2
Presenting data
3
Google Tag Manager
4
Attribution
World class instructors

Is this program right for me?

It’s ideal for

Full-stack marketers / marketing generalists who want to specialize
People who want to join growth teams
UX folks working with data and want to get better at it
Conversion optimization specialists who want to level up in analytics

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level specialists. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.

Get immediately download Minidegree program: Digital Analytics

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.
How long will it take me to complete this program?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 8 months. If you can do 10-15 hrs / week, you can knock it out in 2 months.
Show off your new skills: Get a certificate of completion

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test.

Pass the final test and become a CXL Certified Digital Analytics Specialist.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn

Sign up for CXL Institute and get access to

50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
5 Minidegrees that give you advanced level skills
Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

Guaranteed return on time spent or your money back.
You can immediately apply learnings and improve your results.