Stone River eLearning – Typography From A to Z

This course has been created for anyone who loves typography design; print designers, graphic and web designers, animators, sign writers, and many more. 

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Stone River eLearning – Typography From A to Z

Typography is one of the oldest art forms in the world, and one that has remained important even through our move from the print to the digital age. This is because you don’t need technical know-how master typography; instead, you need a keen eye for detail, a love of creating, and an appreciation of good design. If that sounds like you, then you’ve chosen the right course.

Your Typography Crash Course

Understand typography fundamentals
Apply typography principles to digital and print media
Create outstanding text-based logos and designs
Learn how typography is perceived by audiences/customers

Typography Fundamentals in a Flash

This course has been created for anyone who loves typography design; print designers, graphic and web designers, animators, sign writers, and many more. Whether you’re a beginner or an intermediate, you’ll pick up a comprehensive skillset through the 73 lectures and 6 hours of content that come with this course. You can use any publishing software to follow along with the instructor; Photoshop, Illustrator, InDesign or just about anything else you have a basic understanding of.

Each section the course includes its own walkthrough exercises so that you can put the skills you have learned to practical use. You’ll off by learning all of the terminology regarding typography (tracking, leading, kerning) and font classifications, and then you’ll examine concepts like how fonts impact a message, and how fonts are used in different media like advertising, web, print, logos, and so on. Finally, you will cover the essentials of digital publishing before concluding.

By the end of this course, you have both a theoretical and a literal understanding of typography, from how it is used to where it used to why it is used, and of course you’ll gain a solid groundwork in the practical uses of typography too.

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Tools Used

Adobe Illustrator: The standard software for graphics design, and where you will do the majority of your work. Create any kind of illustration or digital art your mind is capable of thinking up, with any kind of typeface effect too.

Adobe Photoshop: Used for editing and manipulating photographs and images, but also with plenty of scope for font and typefaces Improve colour, add special effects, remove blemishes, create your own images with font from scratch, and more.

Adobe InDesign: InDesign is a desktop publishing software application, usually used to create print media like posters, brochures, magazines, newspapers, books and signs (unlike Photoshop and Illustrator which are digital based). Usually the most popular Adobe tool among typographers.

Course Curriculum

1.Introduction

Course Introduction (5:55)

First typography exercise (8:54)

Exercise walkthrough Part 1 (7:37)

Exercise walkthrough Part 2 (9:36)

2.Vocabulary

Introduction to Vocabulary (0:58)

Introduction to Kerning (6:34)

Introduction to Tracking (3:37)

Introduction To Leading -part 1 (5:10)

Introduction To Leading- part2 (5:23)

Cleaning Up Paragraphs (6:20)

Fonts V Typefaces (4:11)

Introduction to Typography Tools (6:48)

Manipulating Type with Illustrator (2:54)

Manipulating Type with Photoshop (4:54)

Manipulating Type with InDesign (5:06)
Vocabulary Recap (2:51)

Vocabulary Quiz (3:01)

3.Classifications

Introduction to Classifications (0:46)

Standard Classifications Part 1 (7:16)

Standard Classifications Part 2 (5:50)

Classifications of Fonts Part 1 (9:48)

Classifications of Fonts Part 2 (4:26)

Classification Recap (7:08)

Classification Quiz (5:47)

4.User Experience

Intro to UX (1:00)

How fonts Impact a Message (11:00)

How user Perceive a brand and True Purpose Part 1 (9:40)

How user Perceive a brand and True Purpose Part 2 (10:09)

UX exercise (4:59)

UX Exercise Walkthrough (6:09)

UX recap (1:00)

5.Typography for Advertising

App type Introduction (0:46)

Print vs web (4:27)

Point size of apps (5:19)

Contrast (3:02)

App font styles-weights (4:15)

Font vs web assets (4:28)

App Recap (1:11)

App exercise introduction (1:44)

App exercise walkthrough (3:38)

6.Adverts, web and print

Type in ads introduction (1:03)

How text makes the sell (5:42)

Foreign languages (4:50)

Balancing text and images (5:00)

Web vs. print advertising (3:24)

Web advertising exercise (3:01)

Web advertising exercise walkthrough (4:45)

Advertising Recap (1:22)

7.Typography for logos

Logo introduction (1:02)

Logo bonus lecture (4:50)

Plain text logos (5:12)

Altered Type Logos (8:02)

Logo with graphics (4:24)

Logo project introduction (4:04)

Logo exercise walkthrough (5:46)

Logo recap (1:04)

8.Print and type

Type in print introduction (1:02)

Understanding print mediums (6:50)

Sending files to printer (7:48)

Food Ad truck introduction (5:14)

Food Ad truck walkthrough (6:48)

Type in print recap (1:00)

9.Publishing

Digital publishing intro (0:46)

Preparing files for digital use (12:26)

Digital publishing is a combination (3:30)

Digital publishing exercise Introduction (2:47)

Digital publishing exercise walkthrough (7:17)

Digital Publishing recap (1:07)

10.End discussions

Course Conclusion (2:05)

Additional resources (2:17)

Final Notes (2:07)

Type Final Part 1 (1:13)

Type Final Part 2 (9:46)

Get immediately download Stone River eLearning – Typography From A to Z

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Frequently Asked Questions

When does the course and finish?
The course s now and never ends! It is a completely self-paced online course – you decide when you and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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