The Influential Mind: What the Brain Reveals About Our Power to Change Others by Tali Sharot

The Influential Mind: What the Brain Reveals About Our Power to Change Others by Tali Sharot

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Cutting-edge research-based research into how we influence others and how understanding the brain can help us change our minds for the better. In Influential Mind, neuroscientist Tali Sharot takes us on an exciting exploration of the nature of influence. We all have a responsibility to influence others ― from the classroom to the boardroom and social media. But how skillful are we in this role, and can we get better? It turns out that many of our instincts – from relying on facts and numbers to form opinions, to believing that others are wrong or trying to control a situation – are ineffective because they are incompatible with the way the human mind works. Charot shows us how to avoid these pitfalls, and how the attempt to change beliefs and actions is successful when it aligns well with the basic elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data, and the power of curiosity. Drawing on the latest research in neuroscience, behavioral economics, and psychology, the book provides a fascinating insight into the complex power of influence, good and bad. OVERVIEW British Psychological Society World Championships 2018 Winner Book your award Selected as Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School and many others. “Sharot, a London-based neuroscientist, covers this topic more fully and authoritatively in a book whose title gives a corresponding equal view of thinking, behavior, and neurons … Her book is an ingenious survey of how to influence and guide human behavior.” – New York Book Review Times ” “It not only demonstrates the inability of the human mind to learn from our mistakes – for example, by using fear mongering – but it also contains a number of practical lessons on overcoming these habits. And these habits are everywhere we look … In addition to the tricks of the mind influence, the book has a lot of promising news about what we humans value. ” ―Wired UK “Clear and attractive … Sharot’s treatment is especially valuable for its balance between accessibility to the reader and a solid foundation in scientific research. In today’s “post-true” environment, her efforts to raise awareness of the pitfalls of human thinking and how to overcome them are an indispensable contribution from the coal side of cognitive science research. ” -The science – An influential mind will make you gasp in surprise ― and laugh at recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them up correctly. Filled with practical ideas, this profound book will change your life. Instant Classic ”―kass R. Sunstein, Harvard University; former Administrator of the White House Information and Regulatory Office and co-author of the bestselling book Nudge Listen to one leading neuroscientist: Every day we miss out on an opportunity to influence others. This timely, intriguing book explains why it is so difficult to change the attitudes and actions of others ― and what we can do about it. ”Adam Grant, New York Times bestselling author of Originals and Give and Take “In this perceptual study, cognitive neuroscientist Tali Sharot singles out seven factors that have central influences. It shows how US President John F. Kennedy emotionally perceived the space race as a risk and an opportunity, increasing neural synchronization and encouraging commitment to his views; and how “Taming the Amygdala” (a brain structure key to processing emotion) can reduce stress and susceptibility to fear mongering. ”- Nature “The best facts are generally counterproductive on hot issues like gun control. As Tali Sharot notes in her book The Influential Mind … The smarter a person is, the greater their ability to rationalize and rethink inconsistent information, and the stronger the polarizing boomerang effect will be. “―David Brooks, The New York Times “In the age of big data, it’s easy to assume that cold, hard facts can drive change. Not so fast, says cognitive scientist Tali Sharot, whose new book The Powerful Mind explores how emotions tend to overwhelm the mind when it comes to making human decisions. ” ―TIME.com “In the field of behavioral science, few things had more potential than the startling advances in behavioral neuroscience, and there was little that could benefit from these advances as much as the study of social influence. With an influential mind, Tali Sharot has come up with a report that makes this connection both instructive and attractive. ”- Robert B. Cialdini, author of Influence and Prejudice “[A] a fascinating, accessible textbook on what modern research teaches us the art of persuasion. Her book seeks to ‘uncover the systematic mistakes we make when we try to change minds’, a theme that resonates in today’s controversial political climate … She has a gift for creating engaging vignettes that fit and illustrate non-academics. The handwriting demonstrates exemplary clarity and brisk pace Readers will find themselves taking notes to apply Charot’s findings to a wide range of areas, including workplace policy, parenting, and Facebook’s arguments. ”- Publishers Weekly – Sharot cleverly links discoveries based on neuropsychology with findings from behavioral psychology to illustrate how one area builds on another … Sharot’s target audience is the general public, not specialized specialists, but her presentation of numerous interdisciplinary discoveries in the field of psychology, behavioral economics and neuroscience gives her book nuance and sophistication … [She] can teach us a lot about our ability to change others. ” ―Psychotherapeutic Setevik “A Fantastic Journey Through the Process of Forming Beliefs and Ideas” ―Tony This, CEO of Zappos.com and author of the bestselling “Delivering Happiness” from The New York Times “This book is not only a textbook on persuasion, it is much more valuable. This explains why many of our well-meaning efforts to change people’s minds can have such dire consequences. ” ―Rory Sutherland, Ogilvy & Mather Vice Chair “This brilliant and timely book is an indispensable read for anyone looking for intellectual, principled guidance so that their ideas are heard and their hopes come true. If you follow the science-based guidance of Tali Sharot, you will become one of those great communicators and change creators that everyone admires — convincing and inspiring in equal measure. ” ―Caroline Webb, author, like Good Afternoon, CEO of Sevenshift, Senior Advisor to McKinsey Consulting Company & Company “Influential Minds brilliantly unveil the science of influence, offering guidance not only on how to influence others, but also on how to prevent others from influencing us.” Michael Norton, Harvard Business School, co-author of Happy Money: The Science of Smarter Spending “Concisely written, compellingly presented, and eminently applicable” Steve Martin, New York Times bestselling co-author “Yes! 60 Secrets from the Science of Persuasion – … readers will find many ways to hone their argumentation skills. Good, readable pop psychology that doesn’t get too mysterious, but still explores hidden mental corners. ” – Kirkus Reviews ABOUT THE AUTHOR Tali Sharot is the author of the book “Optimism Bias” and professor of cognitive neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her articles on decision making, emotion and influence have been published in the journals Nature, Science, Nature Neuroscience, Psychological Science and many more. She has been featured in many publications and written for The New York Times, Time magazine, The Washington Post, CNN, BBC, and more. Before becoming a neuroscientist, Sharot worked for several years in the financial industry and completed compulsory National Service in the Israeli Air Force. She lives in London and Boston with her husband and children.

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