Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next by Cecily Sommers

Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next by Cecily Sommers

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Description:

Full of tools and models for a new world, this book should be mandatory reading for strategists and innovators in all disciplines. Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects the pressures of today with the realities of tomorrow. Cecily Sommers shows how to apply long-term approach and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development or preparing a brand for the future. By understanding the intersecting potentials that may one day affect your organization, you can easily spot emerging trends and market changes, uncovering opportunities on the horizon.

Think like a futurist explore questions such as: Where Will new markets emerge in the next 5-10-25 years? What will be the big problems of the day? How will Lifestyle, social customs and Politics be adapted? And what role do we play in that future?

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